One of the most prominent theories explaining indirect effects of the media is known as the ______ effect.

Question

Quizplus · Accepted Answer

The third-person effect theory proposes that individuals perceive the media to have a greater influence on others than on themselves. In other words, people believe that media messages have a more significant impact on individuals in the "third-person" than on themselves. This can lead to a belief that certain types of media content should be censored or restricted for the benefit of others who are more vulnerable to its influence.

One of the Most Prominent Theories Explaining Indirect Effects of the Media