When a company scans media to determine whether it is being portrayed in a positive, neutral or negative way, it is conducting which form of media analysis?

Question

Quizplus · Accepted Answer

Sentiment analysis involves using natural language processing and computational techniques to identify and extract opinions and emotions from textual data. In this case, the company is scanning the media to determine whether the portrayal of their brand is positive, neutral or negative, which is a form of sentiment analysis.

When a Company Scans Media to Determine Whether It Is