Question 1

Response styles can affect scale scores

Accepted Answer

Response styles such as acquiescence bias or extreme response bias can affect scale scores and lead to inaccurate results.

Question 2

Questions with negatives should not be used in a consumer survey abroad

Accepted Answer

In many cultures, answering negatively to a question is considered impolite, so survey questions phrased in the negative may not receive accurate responses. It's best to phrase questions positively or neutrally to get more accurate data from a consumer survey abroad.

Question 3

When a conceptual model used in one country is replicated in another study in another country, this research approach assumes that the theory and constructs are universal or etic

Accepted Answer

This research approach assumes that the theory and constructs are universal or etic, meaning that they can be applied across cultures and contexts.

Question 4

When a conceptual model used in one country is replicated in another study in another country, this research approach fails to consider the appropriateness of a conceptual model or a research instrument in another setting

Accepted Answer

Cultural and contextual factors can differ between countries, and what may be appropriate or relevant in one setting may not be applicable in another setting. Therefore, it is important to evaluate the validity and suitability of a conceptual model or research instrument in the context of the new study.

Question 5

MIS must be automated or computerized

Accepted Answer

MIS (Management Information Systems) can be either computerized or manual; automation enhances efficiency but is not a requirement for a system to be considered an MIS.

Question 6

MIS should be expandable

Accepted Answer

MIS (Management Information System) should be expandable to accommodate growth in the organization, changes in technology, and new requirements for information. A good MIS should be flexible and easily adaptable to new circumstances.

Quiz 8: Marketing Research and Information System