Geocentric firms combine aspects of centralization and decentralization.
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Q35: Ethnocentricity and centralization tend to be related.
Q36: A strong orientation to the host country
Q37: Polycentricity usually results in uniform marketing.
Q38: A geocentric firm does not identify itself
Q39: A company is polycentric when it thinks
Q41: Being international (multinational) is a matter of
Q42: MNC is a one-dimensional concept.
Q43: Internationalization is a one-dimensional concept.
Q44: There is no conclusive evidence to show
Q45: Empirical evidence is limited with regard to
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