The innovating marketer must plan for a nonprice promotional policy at the outset of a product diffusion

Question

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A nonprice promotional policy can be a crucial aspect of the marketing strategy to communicate product benefits to potential customers and influence their purchasing decisions during the early stages of product diffusion. Therefore, it is essential for the innovating marketer to plan for a nonprice promotional policy at the outset of a product diffusion.

The Innovating Marketer Must Plan for a Nonprice Promotional Policy