Many international marketers intentionally modify their products in individual markets in order to discourage product movement across national borders

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This practice is known as product adaptation or customization and is done to cater to the specific needs and preferences of local consumers. It also helps to circumvent trade barriers and tariffs that may exist between countries. By modifying the product, companies can create a unique offering that may not be available in other markets, thus discouraging product movement across national borders.

Many International Marketers Intentionally Modify Their Products in Individual Markets