An international marketer should standardize its Internet strategies on a worldwide basis

Question

Quizplus · Accepted Answer

An international marketer should not always standardize its Internet strategies on a worldwide basis because every market has unique characteristics such as language, culture, and consumer behavior. Therefore, the internet strategy should be adapted to fit the local market. However, there may be some commonalities that can be standardized across different markets, such as the company's website design and branding strategy.

An International Marketer Should Standardize Its Internet Strategies on a Worldwide