Durable goods are less likely than non-durables to standardize their Web sites
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Q16: It is a common practice to make
Q17: In Europe, it is a common practice
Q18: A rule of thumb in using outdoor
Q19: The Internet, although a global medium, is
Q20: An international marketer should standardize its Internet
Q22: There is no one single advertising medium
Q23: In spite of their contrasting viewpoints, proponents
Q24: Standardized advertising is both effective and efficient
Q25: When consumer need varies across countries but
Q26: The degree of standardization feasibility varies from
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