A global advertisement should be more verbal than visual
Correct Answer:
Verified
Q26: The degree of standardization feasibility varies from
Q27: Studies have consistently shown that, contrary to
Q28: There is a great deal of empirical
Q29: There is considerable empirical evidence that consumers
Q30: There is no circumstance which advertising standardization
Q31: If the world market can be and
Q32: For decision-making purposes, market segmentation can provide
Q33: If all segmentation criteria are satisfied, advertising
Q34: Standardization and segmentation are two incompatible concepts
Q35: A standardized advertisement and a global advertisement
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