As in the case of the Asch experiments, people are sometimes motivated to conform to avoid embarrassment or obtain approval from the group. This is called
A) normative influence
B) motivational influence
C) informational influence
D) cognitive influence

Question

Quizplus · Accepted Answer

Normative influence is the tendency to conform to the expectations of others in order to gain approval or avoid disapproval. This type of influence often prompts people to conform in order to avoid embarrassment or social rejection. The Asch experiments are a classic example of how normative influence can lead individuals to go along with the group even if they do not agree with the group's position.

As in the Case of the Asch Experiments, People Are