In a study of the normative influence on energy conservation among a group of Californians, this was the best predictor of a person's self-reported conservation efforts.
A) "it benefits society"
B) "it protects the environment"
C) "it is the right thing to do"
D) "other Californians are doing it"

Question

Quizplus · Accepted Answer

The study found that the best predictor of a person's self-reported conservation efforts was the normative influence of "other Californians are doing it." This suggests that people are more likely to engage in energy conservation behaviors when they see others around them doing the same. A sense of social responsibility, such as believing that conservation benefits society or protects the environment, may also be important factors, but the study found normative influence to be the best predictor.

In a Study of the Normative Influence on Energy Conservation