Which of the following is a key strength of survey research when it is done well?
A) It provides a detailed description of everyday experiences.
B) Its results can be generalized to a wider population.
C) It is a good source of qualitative data.
D) It is cheap to conduct.

Question

Quizplus · Accepted Answer

When survey research is done well, it allows for the results to be generalized to a larger population, making it a valuable tool for understanding attitudes, behaviors, and opinions of a group or population. While surveys may also provide qualitative data, their strength lies in their ability to gather quantitative data that can be analyzed and used to make predictions about the larger population. Surveys can be costly and time-consuming to conduct, so they are not always a cheap research method.

Which of the Following Is a Key Strength of Survey