The textbook relates a story of a man who bought Starbucks coffee on Mondays and used the recognizable white-and-green cup to bring homemade coffee to the office for the rest of the week. This indicates that Starbucks has successfully made its product an item of:
A) conspicuous consumption
B) enforced taste
C) superior taste
D) conspicuous quality

Question

Quizplus · Accepted Answer

The story illustrates conspicuous consumption, where the man uses the Starbucks cup as a status symbol rather than for the coffee itself, showing off the brand as a marker of social status or economic capability.

The Textbook Relates a Story of a Man Who Bought