What is the advantage of manifest over latent coding in content analysis?
A) High validity
B) High reliability
C) Low visibility
D) Low cost

Name: What is the advantage of manifest over latent coding in content analysis? A) High validity B) High reliability C) Low visibility D) Low cost
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Manifest coding, which involves coding the visible, surface content, tends to have higher reliability because it is more straightforward and less subjective than latent coding, which interprets underlying meanings.

What Is the Advantage of Manifest Over Latent Coding in Content