The elaboration likelihood model developed by Richard Petty focuses on
A) how we process persuasive messages
B) how we deal with verbal aggression
C) strategies for improving communication competence
D) strategies of behavior modification

Question

Quizplus · Accepted Answer

The elaboration likelihood model developed by Richard Petty focuses on how we process persuasive messages. It proposes that there are two routes of persuasion - central and peripheral - and which route is taken depends on the individual and the situation. This model is widely used in communication and persuasion research.

The Elaboration Likelihood Model Developed by Richard Petty Focuses on