When you give a gift to someone, you may have the power to influence them in the future if you trigger the
A) consistency heuristic
B) scarcity heuristic
C) reciprocity heuristic
D) social proof heuristic

Question

Quizplus · Accepted Answer

The reciprocity heuristic is the tendency to feel obligated to return a favor or gift. Giving someone a gift can trigger this heuristic and make them more likely to help you in the future or reciprocate your kindness. The other heuristics listed may not be as relevant in the context of gift giving.

When You Give a Gift to Someone, You May Have