Even though she didn't particularly like the style, Rebekah bought a trendy jacket based on the
A) social proof heuristic
B) authority heuristic
C) reciprocity heuristic
D) liking heuristic

Question

Quizplus · Accepted Answer

Rebekah bought the jacket even though she didn't like the style, which suggests that she may have been influenced by the social proof heuristic. This heuristic refers to the tendency to follow the actions or opinions of others, especially in situations where we are uncertain or unfamiliar. If Rebekah noticed that many other people were wearing similar jackets, she may have felt pressure to conform to the trend and buy one for herself.

Even Though She Didn't Particularly Like the Style, Rebekah Bought