Nielsen's regular broadcast network television ratings are based on
A) a sample of people-metered homes.
B) television diaries from twenty-two key cities.
C) passive meters in ten key cities.
D) a combination of television diaries and passive-metered homes.
E) overnight diaries in the top fifty markets.
Correct Answer:
Verified
Q1: Television ratings in all local markets take
Q2: Ratings reports for syndicated television shows are
Q3: Data used in compiling "sweeps" information for
Q5: The only service that provides ratings for
Q6: Which of the following statements reflects the
Q7: Viewer diaries for daily ratings
A)provide a problem-free
Q8: In the future, researchers may replace people
Q9: Sampling simplifies three aspects of ratings research
A)behavior,
Q10: Regardless of method, audience measurement is based
Q11: The concept of diminishing returns is used
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