Regardless of method, audience measurement is based on
A)convenience sampling.
B)random selection.
C)saturation analysis.
D)amended computations.
E)sampling effects.

Question

Quizplus · Accepted Answer

Audience measurement should be based on random selection to ensure that the sample accurately represents the population being measured. Convenience sampling, where individuals are chosen because they are easy to reach, can introduce bias into the sample. Saturation analysis, amended computations, and sampling effects are not commonly used methods for audience measurement.

Regardless of Method, Audience Measurement Is Based on