To draw a random sample for a local market survey, researchers often begin with
A) updated telephone directories or census tracts.
B) interviews of people at local shopping malls.
C) county tax records.
D) auto license records.
E) voter registration lists.
Correct Answer:
Verified
Q7: Viewer diaries for daily ratings
A)provide a problem-free
Q8: In the future, researchers may replace people
Q9: Sampling simplifies three aspects of ratings research
A)behavior,
Q10: Regardless of method, audience measurement is based
Q11: The concept of diminishing returns is used
Q13: Sampling error refers to
A)mistakes made in gathering
Q14: Which of the following would not describe
Q15: Which of the following best explains the
Q16: If a prime-time network program has a
Q17: If a television programmer wants to know
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