If a television programmer wants to know how he or she is doing against the competition, he or she would assess the program's
A)HUT.
B)sample.
C)share.
D)PUR.
E)cume.

Question

Quizplus · Accepted Answer

Share is the measurement that compares the program's ratings to the ratings of other programs airing at the same time. HUT (homes using television) measures the percentage of homes that have their televisions turned on. Sample refers to the group of people who participate in the ratings system. PUR (persons using radio) and cume (cumulative audience) are measurements used in radio programming, not television.

If a Television Programmer Wants to Know How He or She