Former CBS programming chief Paul Klein developed a theory he calls __________ to explain why people may stay tuned even if they don't like any programs on the air.
A)audience passivity syndrome
B)"the medium is the message"
C)least objectionable program
D)tuning inertia
E)TV as habit

Question

Quizplus · Accepted Answer

The theory developed by Paul Klein is called the "least objectionable program" and suggests that viewers may stay tuned to a program they don't particularly like because it's still more tolerable than switching to something they like even less.

Former CBS Programming Chief Paul Klein Developed a Theory He