Local cable audiences
A)are easier to measure than national audiences because of the Nielsen Cable Audience Reports.
B)require about the same amount of effort to measure as national audiences.
C)are more difficult to measure than national cable audiences.
D)are easier to measure than broadcast audiences because of Nielsen's services.
E)cannot be measured using current methods.

Question

Quizplus · Accepted Answer

Local cable audiences are more difficult to measure than national cable audiences due to the smaller and more fragmented nature of local markets, making it challenging to gather comprehensive data.

Local Cable Audiences