Sampling error refers to
A) mistakes made in gathering data.
B) statistical laws of probability.
C) difference between a rating and a share.
D) sample turnover.
E) cume ratings for radio programming.
Correct Answer:
Verified
Q8: In the future, researchers may replace people
Q9: Sampling simplifies three aspects of ratings research
A)behavior,
Q10: Regardless of method, audience measurement is based
Q11: The concept of diminishing returns is used
Q12: To draw a random sample for a
Q14: Which of the following would not describe
Q15: Which of the following best explains the
Q16: If a prime-time network program has a
Q17: If a television programmer wants to know
Q18: Which measurement unit is widely used in
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