Balanced scales have the same number of responses on the positive side of the scale as on the negative side of the scale.
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Q17: "What did you like about the product?"
Q18: Open-ended questions provide the respondent with maximum
Q19: A weakness of dichotomous questions is that
Q20: Multichotomous questions provide exactly two alternatives to
Q21: The benefit of a scale is that
Q23: The "don't know" or "no opinion" response
Q24: The researcher should avoid asking leading or
Q25: Excessive length is never a problem with
Q26: Mail questionnaires lend themselves more to branching
Q27: The introduction of the questionnaire tells the
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