A major disadvantage of the observation method is that information internal to subjects (attitudes, motivations) cannot be observed.
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Q12: Observation involves the process of viewing market
Q13: Communication is the preferred method of collecting
Q14: The disadvantages of the communication method are
Q15: The advantages of the communication method of
Q16: Observational information is thought to have an
Q18: The communication method can be used for
Q19: The most commonly used observation method is
Q20: The relatively structured approach of focus groups
Q21: Focus groups may provide an early warning
Q22: It is generally better to select focus
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