The relatively structured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.
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Q15: The advantages of the communication method of
Q16: Observational information is thought to have an
Q17: A major disadvantage of the observation method
Q18: The communication method can be used for
Q19: The most commonly used observation method is
Q21: Focus groups may provide an early warning
Q22: It is generally better to select focus
Q23: The quantitative rather than the qualitative conclusions
Q24: A new trend in focus group design
Q25: Telephone interviewing is usually employed when the
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