The standard reasons for conducting focus groups include all of the following except
A) idea generation
B) reveal consumers' needs, perceptions, and attitudes
C) help in structuring questionnaires
D) determine what percentage of consumers have a particular interest or opinion

Question

Quizplus · Accepted Answer

Focus groups are not typically used to determine a specific percentage of consumers with a particular interest or opinion. This type of information is more often gathered through surveys or quantitative research methods. Focus groups are better suited for generating qualitative feedback on consumers' needs, perceptions, and attitudes, providing insight for idea or product development, and helping to structure questionnaires for further research.

The Standard Reasons for Conducting Focus Groups Include All of the Following