Advantages of conducting focus groups after doing descriptive research include all of the following except
A) you already understand why consumers act as they do
B) managers are not as likely to be unduly influenced by anomalous responses
C) descriptive data will usually reveal information that cannot easily be explained with existing knowledge of consumers
D) the descriptive data allows the researcher to better screen focus group respondents

Question

Quizplus · Accepted Answer

Conducting focus groups after doing descriptive research does not mean that the researcher already understands why consumers act as they do. In fact, the focus groups are conducted specifically to gain further insight and understanding into consumer behavior.

Advantages of Conducting Focus Groups After Doing Descriptive Research Include