Discrete variables are those that can be identified, separated into entities, and counted.
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Q12: In terms of consumers, age would be
Q13: In terms of consumers, brand loyalty would
Q14: In terms of consumers, personality traits would
Q15: In terms of industrial customers, number of
Q16: In terms of industrial customers, management style
Q18: Continuous variables are those that can be
Q19: A person's age would be an example
Q20: Measurement involves only nominal, ordinal, and interval
Q21: Nominal scales are considered quantitative rather than
Q22: Nominative scale uses parametric statistical techniques.
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