In terms of consumers, brand loyalty would be a state of mind measure.
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Q8: An operational definition indicates the process that
Q9: Operational definitions move constructs from the world
Q10: Researchers use operationalized measures to collect data
Q11: Most measures fall into one of three
Q12: In terms of consumers, age would be
Q14: In terms of consumers, personality traits would
Q15: In terms of industrial customers, number of
Q16: In terms of industrial customers, management style
Q17: Discrete variables are those that can be
Q18: Continuous variables are those that can be
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