Most measures fall into one of three categories: states of being, states of mind, and behavior.
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Q6: Constructs have tangible reality and are directly
Q7: An operational definition indicates what observable attributes
Q8: An operational definition indicates the process that
Q9: Operational definitions move constructs from the world
Q10: Researchers use operationalized measures to collect data
Q12: In terms of consumers, age would be
Q13: In terms of consumers, brand loyalty would
Q14: In terms of consumers, personality traits would
Q15: In terms of industrial customers, number of
Q16: In terms of industrial customers, management style
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