An operational definition indicates the process that will be used to attach numbers to attributes of a construct so as to represent the quantity of the attribute.
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Q3: In marketing research, researchers measure a consumer's
Q4: Because constructs have no tangible reality, they
Q5: Measures are abstract constructions.
Q6: Constructs have tangible reality and are directly
Q7: An operational definition indicates what observable attributes
Q9: Operational definitions move constructs from the world
Q10: Researchers use operationalized measures to collect data
Q11: Most measures fall into one of three
Q12: In terms of consumers, age would be
Q13: In terms of consumers, brand loyalty would
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