Because constructs have no tangible reality, they are generally not directly observable.
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Q1: Researcher's actions always involves measurement of some
Q2: Measurements means assigning numbers to the attributes
Q3: In marketing research, researchers measure a consumer's
Q5: Measures are abstract constructions.
Q6: Constructs have tangible reality and are directly
Q7: An operational definition indicates what observable attributes
Q8: An operational definition indicates the process that
Q9: Operational definitions move constructs from the world
Q10: Researchers use operationalized measures to collect data
Q11: Most measures fall into one of three
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