Measures used in marketing research fall into the three categories of
A) states of being, behavior, states of mind
B) states of being, behavior, states of mood
C) type of buyer, industrial customers, ultimate consumers
D) attitudes, options, personality traits

Question

Quizplus · Accepted Answer

The three categories mentioned in the question - states of being, behavior, and states of mind - are commonly used in marketing research to measure various aspects of consumer behavior and preferences. These categories are also supported by various theories and models in marketing research, including the AIDA model, consumer decision making models, and consumer behavior models. Therefore, option A is the best choice. Options B, C, and D do not accurately represent the three categories commonly used in marketing research.

Measures Used in Marketing Research Fall into the Three Categories