In terms of measurement type, measuring a consumer's attitude towards a list of brands would be an example of
A) state of being
B) behavioral
C) state of mind
D) personality

Question

Quizplus · Accepted Answer

Measuring a consumer's attitude is an example of measuring their state of mind, as attitudes reflect a person's beliefs and feelings towards a particular object, in this case, a list of brands. It is not an example of state of being, which refers to physical or physiological characteristics, nor is it an example of behavior, which would measure specific actions taken towards the brands. Similarly, measuring personality traits would focus on enduring patterns of behavior or thought, rather than an individual's current attitude towards specific brands.

In Terms of Measurement Type, Measuring a Consumer's Attitude Towards