Asking individuals how often they purchase potato chips using a scale of "always, frequently, occasionally, infrequently, and not at all"is an example of a(n) ____ scale.

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An itemized rating scale is a type of response format that lists multiple options for respondents to choose from, usually in a sequential order. In this example, the options "always, frequently, occasionally, infrequently, and not at all" are listed in a specific order for the respondent to choose from.

Asking Individuals How Often They Purchase Potato Chips Using a Scale