A disadvantage of the _____ scale is that the researcher does not know the location of each item on a like-dislike continuum. An item may be ranked first, but it may or may not be closely related to the items ranked second, third, and so forth.
A) comparative rating
B) Likert
C) rank-order
D) semantic differential

Question

Quizplus · Accepted Answer

Rank-order scale only provides the ranking of items without any indication of how much they are liked or disliked or how far apart they are from each other. This makes it difficult for the researcher to interpret or analyze the results. The Likert and semantic differential scales provide more detailed information by allowing participants to rate items on a range of responses. The comparative rating scale also provides a relative ranking, but it does not provide an absolute ranking or an indication of the distance between each item. Therefore, the best choice is C) rank-order.

A Disadvantage of the _____ Scale Is That the Researcher