The downsides to field experiments include they
A) usually cost more
B) have lower internal validity
C) may alert competition to changes a company is contemplating in their marketing
D) A and B
E) A, B and C
Correct Answer:
Verified
Q144: History is a major threat to
A) internal
Q145: Testing is a major threat to
A) internal
Q146: Instrumentation is a major threat to
A) internal
Q147: Statistical regression is a major threat to
A)
Q148: Field experiments are
A) carried out in a
Q150: Lower external validity and loss of realism
Q151: The experimental design symbol used to describe
Q152: The experimental design symbol used to describe
Q153: The experimental design symbol used to describe
Q154: Advantages of controlled store test markets include
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