Advantages of controlled store test markets include all except

Name: Advantages of controlled store test markets include all except
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Controlled store test markets typically offer several advantages, such as being less visible to competitors (A), faster to execute (B), and less costly (D) compared to standard test markets. However, the number of test sites being usually fixed (C) is not an advantage; it's a characteristic of the method that could limit the breadth of data collected.

Advantages of Controlled Store Test Markets Include All Except