Researchers use anthropomorphicizing as a method to uncover respondent's hidden motives

Question

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Anthropomorphicizing involves giving human traits or characteristics to non-human objects or animals, and is often used in research to understand respondent's underlying attitudes and motivations. By attributing human-like characteristics to an object or animal, researchers can better understand how respondents view them and what emotions they express towards them, revealing hidden motives that may not be apparent through traditional questioning methods.

Researchers Use Anthropomorphicizing as a Method to Uncover Respondent's Hidden