The projective technique of music association involves asking the respondent to
A) describe what the product or service being researched would look like if it were a person
B) enter words or phrases to complete a given sentence
C) associate the music being played with one of the brands being evaluated
D) arrange pictures to depict some issue of interest to the researcher

Question

Quizplus · Accepted Answer

The projective technique of music association involves playing music and asking the respondents to associate the music being played with one of the brands being evaluated. The objective is to gain insights into the respondents' subconscious perceptions and attitudes towards the brands. Options A and D refer to different projective techniques, while option B describes the incomplete sentences technique.

The Projective Technique of Music Association Involves Asking the Respondent