The projective technique of collages involves asking the respondent to
A) describe what the product or service being researched would look like if it were a person
B) enter words or phrases to complete a given sentence
C) associate the music being played with one of the brands being evaluated
D) arrange pictures to depict some issue of interest to the researcher

Question

Quizplus · Accepted Answer

The projective technique of collages involves asking the respondent to arrange pictures to depict some issue of interest to the researcher. This technique helps to elicit subconscious attitudes and opinions about the brand, product or service being evaluated.

The Projective Technique of Collages Involves Asking the Respondent to