Gaining an understanding of underlying motives is the objective/purpose of
A) quantitative research
B) qualitative research
C) projective research
D) decisional research

Question

Quizplus · Accepted Answer

Qualitative research focuses on exploring and understanding underlying motives, attitudes, and behaviors through in-depth interviews, observations, and analysis of narratives or texts. Quantitative research is more concerned with measuring variables and testing hypotheses through statistical analysis. Projective research uses techniques like image association and word association to uncover unconscious thoughts and feelings. Decisional research involves gathering information to make a specific decision, rather than exploring motives or attitudes.

Gaining an Understanding of Underlying Motives Is the Objective/purpose of