___________ technique involves asking the respondent to describe what the product or service being researched would look like if it were a person.
A) Role-playing
B) Anthropomorphicizing
C) Storytelling
D) Collages

Question

Quizplus · Accepted Answer

Anthropomorphicizing technique involves giving human-like qualities or characteristics to the product or service being researched. This helps in understanding how the target audience perceives the product and what kind of personality they associate with it. Role-playing, storytelling, and collages are different techniques used for qualitative research, but they don't specifically focus on creating a human-like image of the product or service being studied.

___________ Technique Involves Asking the Respondent to Describe What the Product