Advantages of Internet focus groups include all of the following except
A) Accuracy of participation
B) Speed of recruitment
C) Savings in travel costs
D) Anonymity of responses

Question

Quizplus · Accepted Answer

Internet focus groups have lower accuracy of participation compared to traditional in-person focus groups because of the potential for technical difficulties, distractions, and lack of personal interaction with the moderator and other participants.

Advantages of Internet Focus Groups Include All of the Following