All of the following rules are suggested for recruiting focus group members except
A) Ask multiple questions about a single variable to validate the accuracy of answers
B) Do not accept respondents who have participated in a focus group during the previous year
C) Use only current customers
D) Specifically define the characteristics of people who will be included

Question

Quizplus · Accepted Answer

Using only current customers is not a suggested rule for recruiting focus group members because it limits the diversity of perspectives. Focus groups often benefit from including potential or former customers to gain insights into a wider range of experiences and opinions.

All of the Following Rules Are Suggested for Recruiting Focus