Reasons for conducting focus groups include:
A) Idea generation
B) Help in structuring questionnaires
C) Post-qualitative research
D) A and B
E) A and C

Question

Quizplus · Accepted Answer

Focus groups can be used for idea generation as well as assisting in structuring questionnaires. These are both pre-qualitative research activities aimed at gathering initial insights and opinions before conducting broader quantitative studies.

Reasons for Conducting Focus Groups Include