Data mining can be used to upgrade customers to more profitable products.
Correct Answer:
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Q13: Internal secondary data originate outside the confines
Q14: Cash register receipts can serve as sources
Q15: Management reports and customer complaint letters both
Q16: External secondary data sources are found within
Q17: Data mining is the process by which
Q19: Data mining can be used to cross-sell
Q20: The Internet has become the first, and
Q21: The Nielsen Retail Index is a syndicated
Q22: Sources of secondary data of interest to
Q23: All pertinent primary data should be gathered
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