All pertinent primary data should be gathered before moving to the secondary gathering stage because it is generally quicker and cheaper to collect primary data.

Question

Quizplus · Accepted Answer

Primary data refers to data that is collected directly from the source, while secondary data refers to data that has already been collected and exists in some form. Gathering primary data can be quicker and cheaper than conducting research to gather secondary data. Therefore, it makes sense to first gather any primary data that is pertinent to the research question before moving on to the potentially more time-consuming task of gathering secondary data.

All Pertinent Primary Data Should Be Gathered Before Moving to the Secondary